ORM-Online Reputation Management

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What Is Online Reputation Management?

Online reputation management (ORM) is when, in order to address any negative or false comments, you actively monitor mentions of your brand on websites and social media. ORM mainly works by responding to negative customer comments online and reacting to stories in the media (both social and traditional) that paint your company in a bad light. For example, you might release a public statement addressing the content of the story or publish a social media post in response..

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Why Do You Need to Manage Your Online Reputation?

The hits a brand takes online can be numerous, but they’re often small attacks—a negative comment here, a low star rating there. None of these blows is worth a full-scale PR campaign, but they add up quickly. You need online reputation management to take care of each of these little fires before they amount to serious damage. ORM is also important for maintaining transparency—a vital ingredient of brand loyalty in 2021. While there is certainly still a place for orchestrated PR campaigns, consumers today are also looking for organic interactions with companies. They want to hear directly from businesses in personalized conversations, such as a direct message or an Instagram comment. With online reputation management, your business combats negative claims by addressing them directly and openly.

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